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Mini Cooper: “Not So Small, After All”

Jul
1
2013
Mini Cooper: “Not So Small, After All”
As the proud owner of a Mini Cooper, I can’t tell you how often I get asked about its legroom. I am tall, (6 feet), but I always defend my car with this statement: “It’s just plain roomier than it looks!”  The marketing team at Mini addressed this issue when they rolled out this creative ad campaign, giving the perception that the vehicle truly has lots of space. When I first saw this photo, of a sign located near a train stop in Zurich, I did a double-take.  By and large, I’m sure this campaign draws plenty of attention and “sizable” brand value.  Way to go, Mini Cooper!

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