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The Ice Truck Cometh

Jan
13
2014

Arguably one of the “coolest” guerilla marketing campaigns I’ve seen in awhile, Canadian Tire created the first self-propelled ice sculpture ever called the ‘Ice Truck.’ They ended up taking a truck frame and building the body work out of over 11,000 pounds of ice on top of the regular truck chassis.

The company created several videos (see YouTube).  The truck actually functions and in the video two men end up driving it for a mile.  Considering how cool the campaign is, it’s surprising they didn’t get even more views.  Definitely check it out…

Their creativity was just Brrrrrr-reathtaking!!

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