With so many big players competing in the coffee category, it takes a lot of creativity to compete against the likes of Dunkin Donuts and Starbucks.
To stir up some buzz for their Premium Coffee product, McDonald’s transformed a streetlight to look like a giant pot pouring into a cup. At the base of the lamp was the eye-opening offer: FREE COFFEE. While it helps to have a huge marketing budget, we applaud this unique campaign. I’m lovin’ it!