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Category www. Wednesdays

Sep
4
2013

Wonderbra takes the ultimate marketing plunge

You’ve all heard that “sex sells,” right?  Well, Wonderbra gets that concept. Recently they have launched a sexy ad on YouTube, paying homage to a Cadbury’s campaign (of a gorilla drummer.)  Already the sexy spoof ad, which won’t be shown on TV, is proving a big hit on the internet. In addition to the YouTube […]

Aug
14
2013

Yahoo! to unveil a new logo, every day for 30 days

As big companies evolve, they occasionally re-brand themselves. Yahoo! is no exception.  The company, (originally named “David and Jerry’s Guide to the World Wide Web,”) took off like a lightning bolt in 1995. Today it attracts more than half a billion consumers every month. Under the guidance of a new CEO, (formerly from Google), the […]

Aug
7
2013

The Perfect “Blend” of Marketing and Gimmick

In an effort to show the ridiculous strength of their product, blender company Blendtec has started a web series called “Will it blend?”. With a unique fifties game show schtick, and loaded with corny jokes, it really brings something new to the table into the world of digital advertising. It allows Blendtec to advertise themselves, […]

Jul
10
2013

The “Ahhh-ffect!”

Ahhhhh, I get it now! Coca-Cola has cornered the market on “ahh.” The company now owns 61 domains that are all variations on “ahh,” each one adding an h. Think ahh.com, ahhh.com, ahhhh.com, and (you get the idea).. all the way to #62 (ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.com.) The domain-buying spree was in service of “The Ahh Effect,” a […]

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