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Category Guerilla Marketing Monday

Dec
2
2015

In a World that Loves Beer

Watch out Corona, Coors and Cobra – The UK is fast developing a taste for Polish lager thanks to the influx of workers from Eastern Europe, new industry figures reveal. The extra strong Tyskie brand is now so popular in London, for instance, that it has made the top ten ‘World Beers’ table alongside better […]

Aug
4
2015

Big Business Takes a Look in the Mirror

It’s no secret that very often these days, marketers fail. One of the most difficult things to achieve in a marketing environment can be to get a true insider’s view of a target audience. But all too often, whatever potential an ad might have is nullified by the use of ad clichés and overused tactics. […]

Aug
1
2015

Not All Those Who Wander Are Lost

Dutch airline KLM recently stepped up where many airlines have been deficient – in a genius marketing campaign. They spent about six months on Twitter examining keywords in people’s complaints and criticisms to various airlines, and then spent a week responding to them and resolving the issues people had with not only their airline, but […]

Nov
3
2014

The Lincoln Conspiracy Theory

Have any of you seen the latest Matthew McConaughey Lincoln car commercials? We were not sure if we were the only ones to find these commercials to be very odd, until we did a search on the Internet. In one of the three commercials in the series, he tells us to “look back before moving […]

Sep
22
2014

A New Type of Scratch Campaign

How many of us have parked, and then when we make our way back to the car, found a very unexpected present: a big scratch or dent in our car that was not there before? We sympathize with you! That’s what makes the focus of today’s blog so effective. This clever guerilla marketing campaign has […]

Jan
13
2014

The Ice Truck Cometh

Arguably one of the “coolest” guerilla marketing campaigns I’ve seen in awhile, Canadian Tire created the first self-propelled ice sculpture ever called the ‘Ice Truck.’ They ended up taking a truck frame and building the body work out of over 11,000 pounds of ice on top of the regular truck chassis. The company created several […]

Oct
3
2013

3,000 Tokyo Women Are Selling Their Skin To Become Walking Ads

Japan is an eccentric place to say the least. They’re somewhat infamous for their alternative and odd-ball advertising. So it should be of little surprise that they’re advocators of the walking billboard campaigns we’ve been seeing more and more of. Recently, CEO of ad agency WIT Hidenori Atsumi has hired an estimated three thousand models […]

Sep
23
2013

The right “mint”-ality

Ah, Paris: the city of beauty, romance, and garlicky cuisine. Tic Tac has created a creative marketing campaign based in Paris, in which they hire an actor to go up to a random person in Rouen Plaza, and ask for directions. When this unsuspecting individual replies, the entire surrounding crowd pretends to faint. The damage […]

Aug
26
2013

A Picture Perfect Billboard

McDonald’s has done it again. Somewhat notorious for their guerrilla marketing, this time they have a pricey looking billboard with an interactive game that allows you to win free food (coffee, dessert, etc), and there is no such thing as bad free stuff. All you have to do is capture the image with your cell […]

Aug
5
2013

Superettes’ innovative advert-“thighs”-ment

With more and more skin being shown in the hot summer months, New Zealand clothing company Superette saw a new “canvas” for the art of guerrilla marketing. Suprette realizes that it doesn’t take much to get people to look at the thighs of a girl in skimpy shorts… So, by putting a reverse template of […]

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