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Archives January 2014

Jan
20
2014

Foxton’s Pushes Value of ‘Transparency’ to its U.K. Buyers

Since their launch in 2001, the Foxtons fleet of branded Minis have become iconic in London’s culture. Each year, the real estate company incorporates a new wrap design onto the Mini Cooper. This particular x-ray branded mini design can be interpreted as a statement of “transparency”; (no seller, landlord, buyer or tenant should ever feel […]

Jan
13
2014

The Ice Truck Cometh

Arguably one of the “coolest” guerilla marketing campaigns I’ve seen in awhile, Canadian Tire created the first self-propelled ice sculpture ever called the ‘Ice Truck.’ They ended up taking a truck frame and building the body work out of over 11,000 pounds of ice on top of the regular truck chassis. The company created several […]

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