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Archives September 2013

Sep
23
2013

The right “mint”-ality

Ah, Paris: the city of beauty, romance, and garlicky cuisine. Tic Tac has created a creative marketing campaign based in Paris, in which they hire an actor to go up to a random person in Rouen Plaza, and ask for directions. When this unsuspecting individual replies, the entire surrounding crowd pretends to faint. The damage […]

Sep
4
2013

Wonderbra takes the ultimate marketing plunge

You’ve all heard that “sex sells,” right?  Well, Wonderbra gets that concept. Recently they have launched a sexy ad on YouTube, paying homage to a Cadbury’s campaign (of a gorilla drummer.)  Already the sexy spoof ad, which won’t be shown on TV, is proving a big hit on the internet. In addition to the YouTube […]

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