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Archives August 2013

Aug
26
2013

A Picture Perfect Billboard

McDonald’s has done it again. Somewhat notorious for their guerrilla marketing, this time they have a pricey looking billboard with an interactive game that allows you to win free food (coffee, dessert, etc), and there is no such thing as bad free stuff. All you have to do is capture the image with your cell […]

Aug
14
2013

Yahoo! to unveil a new logo, every day for 30 days

As big companies evolve, they occasionally re-brand themselves. Yahoo! is no exception.  The company, (originally named “David and Jerry’s Guide to the World Wide Web,”) took off like a lightning bolt in 1995. Today it attracts more than half a billion consumers every month. Under the guidance of a new CEO, (formerly from Google), the […]

Aug
7
2013

The Perfect “Blend” of Marketing and Gimmick

In an effort to show the ridiculous strength of their product, blender company Blendtec has started a web series called “Will it blend?”. With a unique fifties game show schtick, and loaded with corny jokes, it really brings something new to the table into the world of digital advertising. It allows Blendtec to advertise themselves, […]

Aug
5
2013

Superettes’ innovative advert-“thighs”-ment

With more and more skin being shown in the hot summer months, New Zealand clothing company Superette saw a new “canvas” for the art of guerrilla marketing. Suprette realizes that it doesn’t take much to get people to look at the thighs of a girl in skimpy shorts… So, by putting a reverse template of […]

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