+1.561.320.1880 Integrated Marketing Agency

Archives July 2013

Jul
10
2013

The “Ahhh-ffect!”

Ahhhhh, I get it now! Coca-Cola has cornered the market on “ahh.” The company now owns 61 domains that are all variations on “ahh,” each one adding an h. Think ahh.com, ahhh.com, ahhhh.com, and (you get the idea).. all the way to #62 (ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.com.) The domain-buying spree was in service of “The Ahh Effect,” a […]

Jul
8
2013

A Fresh Pot of Guerilla Marketing

With so many big players competing in the coffee category, it takes a lot of creativity to compete against the likes of Dunkin Donuts and Starbucks. To stir up some buzz for their Premium Coffee product, McDonald’s transformed a streetlight to look like a giant pot pouring into a cup.  At the base of the […]

Jul
1
2013

Mini Cooper: “Not So Small, After All”

As the proud owner of a Mini Cooper, I can’t tell you how often I get asked about its legroom. I am tall, (6 feet), but I always defend my car with this statement: “It’s just plain roomier than it looks!”  The marketing team at Mini addressed this issue when they rolled out this creative […]

© iOpening Marketing - strategy. creativity. results. iopeningmarketing.com