+1.561.320.1880 Integrated Marketing Agency

Archives June 2013

Jun
25
2013

Books on the Beach

As a Floridian, I know my beaches.  And on the rare occasions that I actually make a trip to the beach, I always strive to bring a good book.  Recently I came across a wonderful guerilla marketing compaign that ties together books and beaches, which was implemented by the famous furniture maker, IKEA. In honor […]

Jun
17
2013

It’s a Bird…It’s a Plane…It’s an Elevator?

“Man of Steel” opened in theaters last week. Leveraging a non-traditional ad space, a brand-new marketing campaign is playing off the famous transition from Clark Kent to Superman.  Be on the look out for a man of steel… coming to elevators near you!  

Jun
11
2013

Why ProductCamp Beats Summer Camp

Remember your first day at summer camp? (For me, it was a looooong time ago.) I’ll never forget the awkward chaos of meeting all those strangers on Day #1 of camp life. Perhaps a reflection of my feeling of my childhood camp days, I expected a disorganized arrival for the ProductCamp South Florida event last […]

Jun
10
2013

A Touch of Glass

This might look like an ad for a cool pair of trendy sunglasses.  Look again — it’s not!  Using massive vinyl stickers, this unique advertising campaign targeted patrons from Lebanon’s trendiest nightclubs to come and “be seen” at the Riviera Privé, a brand-new, “glassy” pool & bar area which just opened.

Jun
3
2013

Sit Up and Take Notice

Images speak louder than words. Great advertising takes the consumer by surprise, often with humor. Here’s a great example from the Denver Water Board.  It makes an indelible impression.  Makes you want to “sit up” and take notice on the issue of water conservation, doesn’t it?

© iOpening Marketing - strategy. creativity. results. iopeningmarketing.com